Two-day training program in International Protocol, Diplomacy and Strategic Networking in New York City, 10 and 11 October 2018

REGISTRATION 

Registrations can be made until 19 September, 2018 via the registration form (pop-up).

A minimum of eight participants is required. 

Confirmation of the course will be communicated by email. 

The admission fee will amount US$ 1,950.-, and will cover the following expenses: 

• Coffee, tea and luncheon on each training day. 
• Signed copy of the book ”An Experts’ Guide to International Protocol”. 
• Accredited Certificate  

The admission fee or least 30% of the fee needs to be paid after confirmation before 1 October 2018. 

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DAY ONE, 10 OCTOBER 

08.30-08.45 Registration & coffee 

08.45-09.00 Opening remarks 

Introduction of Gilbert Monod de Froideville, Director of Protocol International, and Mark Verheul, Master Trainer. 

09.00-10.00 Introduction to protocol by Gilbert Monod 

•  Introduction 
•  Protocol versus etiquette 
•  Etiquette and its history 
•  Protocol and its history 
•  The role of protocol in the private and public sector 
•  Protocol and cultural differences 

10.00-10.15 Break 

10.15-11.45 Order of Precedence and the Applications of Protocol by 

Gilbert Monod 

•  Introduction and history 
• What is an order of precedence? How is the order of precedence set at an international organization or corporation? 
•  Comparison of countries around the world 
•  Applications of protocol 
•  Seating arrangements: lunch/dinner or at ceremonies 
•  Greeting procedures, processions, receptions and cortèges 
•  Various facts, trivia, and guidelines 

Participants will learn to define an order of precedence, its usage and importance as a protocol tool, how to determine precedence of individuals, Heads of State, Diplomatic Missions, representatives of the business sector, visitors, country flags and how to apply it to seating strategies. 7 

11.45-12.30 Strategic Networking (part 1) by Mark Verheul 

• How to stage the most effective relationship encounter? 
• Return-on-relationships 
• The management of hospitality and effective relationship meetings 
• Set-up of a network meeting 

Participants will learn how to engage with internal and external stakeholders in order to reach the organization’s goals and objectives. In that respect, the exact roles in event management are defined for the protocol officer, host and guest. 

12.30-13.30 Lunch 

13.30-14.45 Strategic Networking (part 2) by Mark Verheul 

• The management of hospitality and effective relationship meetings 
• Composing a guest list 
• Invitations, forms of address and dress codes 
• Briefing/training of the hosts 

14.45-15.00 Break 

15.00-16.00 Strategic Networking (part 3) by Mark Verheul 

The management of hospitality and effective relationship meetings 

• Staging the encounter; the role of the protocol officer, the guest and the host 
• Evaluation & follow-up 

16.00-17.00 Flags, anthems and logos by Gilbert Monod 

• Introduction 
• Rules for using flags 
• Flag protocol and flag order 
• Application of flag protocol 
• Use of national anthems 
• Use of logos 

Participants will learn the appropriate way to display country flags, laws, customs and observances, how to show proper respect during national anthems and determine flag and logo precedence. 

DAY TWO, 11 OCTOBER

08.30-08.45 Coffee upon arrival 

08.45-09.45 Types of visits and their components, gift exchange and exchange of honours by Gilbert Monod 

Participants will learn the differences in International Visits (state visits, official visits, working visits and private visits). 

Learn to identify key elements to consider when selecting an appropriate gift and understand how culture affects the gift selection. They will learn more about the reciprocity of the exchange of honors. 

09.45-10.30 Risk management related to events by Mark Verheul 

• Risk management & unforeseen circumstances
• ‘Why do mistakes, disasters or ad hoc changes happen in event management?’o Inadequate information 
• Unclear/wrong goals and requirements 
• Failures of communication and management
• Inadequate resources 
• Unproven technology 
• External events 

Participants will learn how to make an event matter and how to prevent project management disasters? 

10.30-10.45 Break

10.45-11.45 Ceremonies, traditions and rituals by Gilbert Monod 

• Introduction 
• Meaning of a ceremony 
• Organising a ceremony 
• Components of a ceremony 
• State ceremonies 
• Laying of wreaths 
• Presentation of credentials 
• State funerals 
• Inauguration /swearing-in and coronation 
• Gun salutes 
• Guard of honor 
• Escorts of honor 

Participants will learn the history of ceremonies. Understand the common practices and key elements of ceremonies. 

They will learn that a ceremony is a celebration for a visitor, community, business or organization, which marks an event with tradition and commonality creating a memory of a lifetime. They will learn how to organize a ceremony. 

11.45-12.45 Planning and managing PR campaigns and strategies and its measuring and evaluating by Mark Verheul 

• What are PR campaigns and what are the best practices for putting together campaigns and strategies? 
• What does the campaign / strategy process look like? 
• How to go about putting together a campaign and evaluating it? 

12.45-13.45 Lunch 

13.45-14.30 The role of the media and security related to protocol management by Mark Verheul 

Participants will learn what role (social) media plays in official events, the importance of media coverage or a press conference and the impact security might have nowadays in realising public events and ceremonies. 10 

14.30-15.45 Intercultural Communication by Mark Verheul 

• Discussing several theories about cultural differences: o When Cultures Collide: Leading across cultures (Lewis) 
• Riding the Waves of Culture: Understanding Cultural Diversity in Business (Trompenaars & Hampden-Turner) 
• Do’s and Taboos of Hosting International Visitors (Axtell) 
• Interactive Exercise 

15.45-16.00 Break 

16.00-17.00 Advance Strategies by Gilbert Monod 

Participants will learn how to compose an advance team and to formulate a mission statement for an event or visit. They will learn the importance of a checklist and the preparation of an advance kit. A case study will give them insight in the aspects of an advance visit and how to set up a detailed programme. 

17.00-17.45 Presentation of certificates and drinks 

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Objectives of the course

Prepare participants for the development of their capabilities and skills and equip them with the necessary tools to deal effectively and efficiently with all aspects of International Protocol, Strategic Networking, Influence and Communication.

Desired outcomes

1. Aspiration: Participants’ aspiration to attain the high standard of the protocol profession and public relations in a European context.
2. Learning: Gaining of international protocol knowledge, skills, and systems and all aspects of a high-level public relations system.
3. Development: Gaining of knowledge and plans for professional development that will lead to a more effective protocol and public relations/lobbying performance.
4. Confidence: The development of new levels of confidence and professional pride that comes from the learning and sharing in order to showcase the highest level of international protocol and communication.

With the valuable experience and knowledge of our trainers, we can ensure that the participants will obtain all the knowledge and tools to present and communicate themselves in the utmost professional manner.

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