Publications

An Experts' Guide to International Protocol

By Gilbert Monod de Froideville & Mark Verheul

Reviews

Prof' Jaap de Hoop Scheffer

Former Secretary-General of NATO

I think that the authors' intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol.

Journal of Economic Literature

Journal

This book provides an overview of the use of protocol, its development, and the role it plays in the international world in conveying respect for the traditions and culture of others.

Ambassador Ivo H. Daalder

former US Permanent Representative to NATO &
President of the Chicago Council on Global Affairs

Proper protocol is essential to effective diplomacy and business. This important and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world.

Martin C.J. van Pernis

Former President of the Board of Siemens, the Netherlands

A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that.

Preface

His Royal Highness Prince Carlos

De Bourbon de Parme

During the heyday of the Age of Discovery, voyagers like Christopher Columbus and Vasco da Gama explored totally new lands, peoples, and practices around the globe at the command of the Spanish and Portuguese kings. Two centuries earlier, the Venetian tradesman Marco Polo had travelled the renowned Silk Road to finally reach the Mongol Empire. From formal procedures at the court of Kublai Khan to prayers in colourful Hindi temples in India to more basic rituals of the Indians in North America, they experienced that international communication and cooperation were becoming more important than ever. Even though protocol had already been part of life for thousands of years in different parts of the world, the expansion of diplomatic relations and global commerce in the following centuries increased the relevance of good knowledge and understanding of the practices in international protocol.
As it was in former days, protocol still plays an important role in the twenty-first century in the social and diplomatic traffic among heads of state, government officials, and authorities. As reflected in this book, protocol can be seen in the corporate world as conducted attention not only based on international practices and respect, but also as a means to acquire important orders and to meet with the right people. Over the years, my family and I have encountered many occasions where protocol plays a pivotal role. With deep-rooted ties with Italy, Spain, France, and the Netherlands, I have experienced many similarities in the use of protocol within these countries, but there are certainly subtle differences as well.
Numerous books have been written on protocol with most often a particular focus on the practices in the specific author’s country. However, the authors of this book provide an overview of the implementation of protocol as practiced around the world. Drawing upon the extensive experience they gained during their careers, which eventually took them to every continent, they provide their unique insights into a wide range of subjects related to international protocol. Experiences of other experts as well as influential persons in diplomacy, business, culture, and sports from around the world are also shared which adds personal touches to the content. Due to the involvement of persons from different generations with various cultural and educational backgrounds, I am convinced that this book will be a valuable guide for anyone in the public, private, or academic sector in the future.

Nederlandse
Titulatuur

By Gilbert Monod de Froideville & Sophie Den Beer Poortugael

Purchase Dutch edition

Review

Frans W. Weisglas

Voormalig Voorzitter van de Tweede Kamer der Staten Generaal

De schrijvers van dit boek zijn erin geslaagd  op zeer toegankelijke wijze aan te geven hoe iemand op basis van persoonlijke prestatie, positie in de maatschappij of door vererving met de juiste titulatuur dient te worden aangeschreven en aangesproken.

Voorwoord

Martin C.J. van Pernis

Voormalig Voorzitter Raad van Bestuur Siemens Nederland N.V.

Gedurende mijn lange tijd als Voorzitter van de Raad van Bestuur van Siemens Nederland N.V. heb ik regelmatig ervaren hoe belangrijk respect is als onderdeel van het relatiemanagement.
Respect is een van de belangrijkste elementen van het bedrijfsprotocol.
Een juist gebruik van titulatuur toont respect voor de geadresseerde. Helaas weten tegenwoordig nog maar weinig medewerkers hoe hiermee om te gaan.
De schrijvers van dit boekje zijn erin geslaagd op een duidelijke en overzichtelijke manier de Nederlandse titulatuur te presenteren en hanteerbaar te maken voor een ieder die binnen de overheid of de private sector werkzaam is.
In het boekje is goed ingespeeld op de maatschappelijke veranderingen en met zijn vele voorbeelden is het een handig naslagwerk geworden, dat iedereen op zijn bureau zou moeten hebben liggen.