Flags arrangement in an international multilateral event

Protocol International

We help international organisations and governments run impeccable multilateral events

Head of State and dignitary visits

High profile summits

Royal occasions

World trade programmes

VVIP events

Global sports tournaments

Military ceremonies

Diplomatic relations

Intercultural communication

Strategic stakeholder engagement

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Organising multilateral events requires deep understanding of cultures, communication and protocol. Partner with us to run your next important event.

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events & activities

Featured projects

From royal, multilateral, and military events to sports, educational and business activities, below are some of our featured projects.

United Nations Institutions
(Inter)governmental & Royal

United Nations Institutions

Providing training on multilateral protocol and strategic networking for representatives of numerous United Nations institutions and related diplomatic missions in Geneva, New York, and The Hague
Universities around the World
Academics & Associations

Universities around the World

Teaching students in the fields of protocol, public relations campaigns, and high-level event management, as part of (post-)graduate courses at universities in Beijing, Brussels, Madrid and Moscow
Invictus Games The Hague
Military & Sports

Invictus Games The Hague

Managing the protocol team of the organising committee to help run all the dignitary visits throughout this inspiring one-week sports event with competitors from 20 participating nations
Riyadh Season
Business & Entertainment

Riyadh Season

Advising on the arrangements for a wide variety of VIP visitors to dozens of concerts, parades, culinary endeavours and international sports events during the first edition of this two-month festival

A truly extensive guide on international protocol for professionals and students alike

Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. The book offers an overview of its associated practices and focuses on a wide range of countries and cultures. The book covers topics like seating arrangements, the use of flags, ceremonies, invitations and dress codes, gifts and decorations and the roles of the protocol officer, guest and host. Throughout, influential diplomatic, business, and cultural figures share their own experiences with protocols around the world, also throughout the COVID-19 pandemic.
An Experts' Guide to International Protocol

Book reviews

Ambassador Ivo Daalder
Former US Permanent Representative to NATO & President of the Chicago Council on Global Affairs
Proper protocol is essential to effective diplomacy and business. This important and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world.
Mr Stewart Wheeler
Chief of Protocol of Canada
Absolutely agree with the authors: diplomacy has never been more important as we face this global challenge of the COVID-19 pandemic. And as always, diplomacy and protocol will adapt and innovate to continue being the existential base requirement for international relations, and an essential ingredient in international collaboration and problem solving.
Mr Martin van Pernis
Former President of the Board of Siemens, the Netherlands
A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that.
Professor Jaap de Hoop Scheffer
Former Secretary General of NATO
I think that the authors' intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol.
Journal of Economic Literature
This book provides an overview of the use of protocol, its development, and the role it plays in the international world in conveying respect for the traditions and culture of others.

Looking for advice or training support for your next important event? Contact us for a professional consultation session.

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