Protocol old-fashioned? Not according to our increasing Gen Z network!

Respect. Dignity. Mutual Understanding. Common Ground. In the current geopolitical situation, they sometimes seem far away during high-stake meetings around the world… From Sofa-Gate four years ago, to recent meetings in The Oval Office. This ‘undiplomatic’ development particularly sparks interest in the importance and relevance of international protocol amongst the new generation of future leaders. As a result, our Gen Z network grows quickly.

Navigating between protocol and politics – by students and fresh graduates

Bumping into a member of the oldest student rowing club in the Netherlands, at Leiden University, during a strategic networking reception exactly a year ago: “Sir, are you really the author of that book on protocol with all those country flags on the cover…? I have it on my book shelve, and certainly want to learn more about it!”

On LinkedIn: “I’m a Master student in International Relations in Belgrade, and am conducting a research project titled ‘Protocol as a Global Language’. After having read your book, with all its delightful behind-the-scenes moments that make the experience even more engaging, I would really appreciate having a conversation with you to discuss the fascinating insights of this highly specific part of diplomacy.” Which I gladly did during an online meeting earlier this week.

At Comillas Pontifical University in Madrid, we are having very interesting conversations on contemporary developments in protocol and politics for over six years already. A few months ago, the upcoming NATO Summit in The Hague, with all its balancing acts, were certainly food for thought.

“A good friend of mine is attending Hotelschool Maastricht, and I have some experience already in international politics, so we would really like to learn more about combining hospitality and diplomacy at the highest level. Perhaps we can make a business out of this.” I’m glad to hear that both of you got inspired to keep your idea alive after our vivid talks a few months ago.  

“As a young professional, I’m delighted to play a decisive role in welcoming dignitaries from around the world in our Saudi Pavilion at EXPO 2025 in Osaka, in order to prepare well for EXPO 2030 Riyadh!” After training her and her team, four weeks prior to the opening of this global six-month event.

At Protocol International, we also work with two eager students who provide us with tremendous support. Currently based in Italy and Japan, they’re of great value in not only preparing all kinds of administrative and operational tasks, but most importantly in helping out with relevant research projects for our wide range of international clients. Many thanks Sofia and Stephan!

And how rewarding is this! One of the students who assisted Sofia in one of the aforementioned research projects, was able to take part in our three-day open subscription training programme in Amsterdam last November. A few weeks ago, she reflected back on this experience in a LinkedIn post:

“Thank you very much for curating such a fascinating course hosted at The College Hotel. Our sessions included everything from social media presence, to flag etiquette. Analyzing real-life scenarios and exploring the intricacies of planning, helped enhance the understanding of the balance required in international protocol and event management.

My key takeaways have been:
🔆 Protocol is integral to every event you attend
🔆 Openness and communication are the best practices
🔆 Nothing is set in stone, protocol is flexible, and you must be too

Having already had the chance to apply much of what I learned, I can confidently say this course has had a meaningful impact on both my professional and personal growth. It has also sparked a newfound passion for International Protocol Management, one I am excited to continue exploring. Many thanks again to everyone involved. I look forward to staying connected and engaged in this dynamic field.”

Earlier this month, as an alumnus of Hotelschool The Hague, I took part in one of the selection days to recruit new students. While keeping in mind the drive, determination, and enthusiasm of the above examples. And also reflecting back on my own selection day in the Spring of 1998… Without a mobile phone… Nor a laptop… Or TikTok… Quite a different generation.

Wishing every young future leader a successful career with great wisdom. Including respect, dignity, mutual understanding, and common ground.