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By Gilbert Monod de Froideville  & Mark Verheul


Protocol International is a certified training and consultancy institute that delivers training programmes and professional consultancy, on site of the client, for Royal Courts, Governments, International organisations and Corporations as well as private training courses.


Training sessions on international protocol, ceremonies and communication techniques and speech coaching are delivered in both Dutch and English.


Training sessions on communication, influence and lobbying, public diplomacy and intercultural communication are delivered in English and French.


The training sessions are delivered by Gilbert Monod de Froideville, Prof. Olivier Arifon and Cees Wijburg.


Mr. Monod de Froideville is the founder of Protocol International. He is a master trainer and consultant who has over 40 years of experience in international protocol in the army, royal courts and at the Ministry of Foreign Affairs.


Prof. Arifon is affiliated to the “Université libre de Bruxelles. He has over 20 years of experience as master trainer and consultant for Ministries of Foreign Affairs and corporations.


Mr. Wijburg is a successful communication trainer. He teaches media and speech training, but also teaches us how to deal with the pros and cons of social media. Many years he was the voice of NOS radio and Radio Netherlands worldwide for the Dutch and Caribbean Division and the radio news service ANP.


Protocol International is EDU Accredited.

Having satisfied the criteria as specified by the EDU Commission for Accreditation Standards, duly established by executive mandate by H.E. Irving LE-VANCE , Secretary-General of the Intergovernmental Organization EDU (WWW.EDU.INT) on July 1st 2011 and having

passed an independent evaluation by the selected and designated Assessment Committee representatives, Protocol International is hereby awarded Full Institutional Accreditation from this Office.


Protocol International is registered at the EU Transparency Register.

"I think that the authors’ intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol."

Professor Jaap G. de Hoop Scheffer, Former Secretary-General of NATO


“A book like this is then also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that.”

Martin van Pernis, Former President of the Board of Siemens, The Netherlands.


"Proper protocol is essential to effective diplomacy and business. This important, and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world."

Ambassador Ivo H. Daalder, former US Permanent Representative to NATO and President of the Chicago Council on Global Affairs.


Today protocol and communication need to respond to the modern rules of engagement and to be aware that building relationships depends on recognizing the different cultures that we face throughout the world.


At Protocol International, we can assist you by assessing

and evaluating your current understanding and

requirements and offer you training courses as well as

direct consulting services.


With our valuable experience and knowledge we can

ensure you, that you and your staff have all the knowledge and tools to present and communicates yourselves in the up most professional manner.



We offer bespoke training courses that can be created

around your business need or within your organisation.

Each course is composed of a combination of different

modules to be selected by the client and can last one to

three days.


Modules are given in English, French and Dutch. Each lecture in a module will take two hours and includes practices. A certificate is provided for each training course. Email us for more info and registration


Introduction to protocol

Module by Gilbert Monod de Froideville NL|EN


The history of protocol

The difference between protocol and etiquette

The different meanings of protocol and its role in

both the private and public sector

Cultural awareness


Participants will gain a valid insight into the history of

protocol and the importance of showing respect for other

cultures. Without specific knowledge of our own cultures and

others communication becomes increasingly difficult.

Organisations and businesses that do not address the

differences of cultures beforehand can create more harm than

good resulting in them not achieving the desired outcomes.


Order of Precedence and the Applications of Protocol

Module by Gilbert Monod de Froideville NL|EN



What is an order of precedence? How is the order of

precedence set within an international organisation?

Applications of protocol

An introduction to seating arrangements at a lunch/

dinner or ceremony

Greeting procedures, processions, receptions and



Participants will learn to define the order of precedence, its

usage and importance as a protocol tool as well as how to

determine precedence of individuals, Heads of State, Diplomatic Missions, Delegation Visitors, country flags and

how to apply this to seating strategies.


Flags, Anthems and Logos

Module by Gilbert Monod de Froideville NL|EN




History of flags and the meaning of colours and

different designs

The appropriate way to display country flags

Laws, customs and observances as well as how to

show the correct respect during national anthems

and determine flag and logo precedence

Flags and the order of precedence in International



Participants will learn the appropriate way to display country

flags, laws, customer and observances, how to show proper

respect during national anthems and determine flag and logo

precedence. In addition they will learn the order of precedence

in International Organizations.



Module by Olivier Arifon FR|EN

In this module participants will be able to:


Consider that communication is an interactive process

Recognize that emotional intelligence is useful for conflict management

Develop their negotiation skills


Participants will be presented with the key question: how can we communicate in a peaceful way when “the other” is facing us through screens and social media?


Competitive intelligence

Module by Olivier Arifon FR|EN

In this module participants will be able to:



Identify the art and the method of competitive intelligence

Develop a framework and a methodology for gathering information

Identify the links between Competitive Intelligence and lobbying for building arguments

Evaluate different types of sources


Participants will learn how to get useful information and take decisions. It’s a state of mind and a method devoted to enhance strategies.


Influence & lobbying

Module by Olivier Arifon FR|EN

In this module participants will be able to:

Compare the differences between influence and lobbying

Identify the protagonists and their activities

Manage tools of communication in a efficient approach

Be aware of ethical questions about lobbying regulations


Participants will learn that influence is public and media-oriented,

and lobbying is focused on law elaborating process and decision makers.


Public diplomacy & media

Module by Olivier Arifon FR|EN

In this module participants will be able to:


Compare the differences between soft power, public

diplomacy and digital diplomacy in a digital context

Discover the public action process

Contribute to communicate within a public diplomacy operation


The participants will learn that soft power; influence and public diplomacy is used by nations to develop their perceptions by general public of other nations.


Intercultural communication

Module by Olivier Arifon FR|EN

In this module participants will be able to:



Compare the different aspects of cross cultural communication, interpersonal, social and business dimension

Identify their own behaviour and values

Discover some cultural models: the European or China and India


The participants will learn a comparative approach to Europe,

China and India. This lecture is a reflexive view on the personal

and collective dimension of culture and communication.


Europe and the European Union, a cultural model

Module by Olivier Arifon FR|EN

The participants will learn about the European Union as a political organization. This lecture presents the system of the EU and contributes to a reflection on the future of it.


Types of Visits and their components,

Gift Exchange and Exchange of Decorations

Module by Gilbert Monod de Froideville NL|EN

Types of Visits

Organization of Official visits and their components

Exchange of gifts

Exchange of honours


The participants will learn the differences of International Visits including state, official, working and private visits. They will learn to identify key elements to consider when selecting an appropriate gift and understand how culture affects the gift selection.


Management of Hospitality, Stationery and Social


Module by Gilbert Monod de Froideville NL|EN

Management of Hospitality

Invitations & Guest lists

Presentation of guests

Reception and Dinner

Social etiquette


Participants will learn the correct way to handle the flow of guests and the Management of Hospitality and all aspects of stationery and effective seating arrangements. A dining etiquette luncheon can be a part of the training.


Advance Strategies

Module by Gilbert Monod de Froideville NL|EN

Participant will learn how to prepare an official visit

What motions play a crucial role in the event?

What will be your strategy?


Participants will learn that Advance strategies allow you to check all the “motions” of the event or the visit and are recommended to make sure they respond to the expectations of the VIP’s or your superior.


Ceremonies, Traditions and Rituals

Module by Gilbert Monod de Froideville NL|EN

Participants will learn the history of ceremonies.

Understand the common practices and key elements of ceremonies.


Participants will learn that a ceremony is a celebration for a visitor, community, business or organization, which marks an event with tradition and commonality creating a memory of a lifetime.


Media Training

Module by Cees Wijburg NL/EN







Learning to gauge when to actively approach the media and when they are best avoided.

Various types of interviews will be discussed and participants will be trained in how to handle them.

The training course will provide insight in the possibilities - and consequences – of verbal and non-verbal communication.

General advice on how to deal with journalists (also after office hours: at informal meetings, parties and in bars).

Choosing the right platform.

The effects of media attention and the new media.

Learning to formulate the message to the media, as well as the right way of presenting that message.

Interview training.


A training course ideally comprises a morning and an afternoon per person or per group. The course material consists of a reader tailored to the client’s needs.


The practical part of the training course will involve the use of video and a large number of practical exercises. The emphasis will be on proper formulation of the message and presenting it with conviction.

The non-verbal aspect including authenticity and speech dynamics will be discussed as well.


Speech Coaching?

Module by Cees Wijburg NL/EN








Prepare for a big speech or presentation

Get effective feedback about their public speaking.

Classroom is equipped with a lectern and a microphone and camera, as well as sound equipment to record your work.

Learn the effects of ineffective preparation. Make your speech work and responding to your expectations.

Learn effective methods to prepare and practice for your speeches.

Learn about a game plan and techniques for public speaking.


We blend principles from the theatre, concepts of healthy vocal production, as well as the fundamentals of public speaking into an approach that has helped numerous corporate and governmental clients find their best voices.


Public Speaking

Module by Cees Wijburg NL/EN

Change the tone of the voice

How to speak in public

To work on their interview skills

How to reduce accents

How to prepare for a speech

How comfort speaking is working in social situations

Media appearances



Many people encounter anxiety in relation to conversation and public speaking. It can be inconvenient, or even debilitating. Whether you dread small talk at a party, an upcoming presentation, or giving the toast at your sister’s wedding, such insecurities are ubiquitous. At Protocol International, we examine not only the technical components of enhancing your voice, but we also work from a physical and psychological perspective to help you feel at ease on a first date, a job interview, or hosting a charity fundraiser.


By assessment, recommendation and implementation, we can improve the quality and performance of your

organisation on the following procedures:











Issues of international protocol, intercultural communication, influence and lobbying, public diplomacy and media

Standard procedures for incoming and outgoing foreign visits (state visits, official visits, working visits and private visits)

Advance strategies

Standard procedures for national visits

Standard procedures for ceremonies; presentation of credentials, welcoming and departing military ceremonies, signing ceremonies, wreath-laying ceremony, presentation of medals such as Palace Events

Gift Exchange, State Honours and Decoration exchange

The organization of a state banquet





Waalsdorperweg 105

The Hague, 2597 HS

The Netherlands



+31 (0) 61 00 27 345

+31 (0) 70 38 22 817


Download Protocol International founder,

Mr. Gilbert Monod de Froideville

reference documents:






Download Prof. Olivier Arifon

reference documents:



Download Mr. Cees Wijburg

reference documents: