Training modules

We offer bespoke training courses that can be created around your business needs. Each course is composed of a combination of modules.

A certificate is provided on all courses.

Training module:

Advance Strategies

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • ‍Participant will learn how to prepare an official visit
  • What motions play a crucial role in the event?
  • What will be your strategy?

Course description

Participants will learn that Advance strategies allow you to check all the “motions” of the event or the visit and are recommended to make sure they respond to the expectations of the VIP’s or your superior.

Training module:

Ceremonies, Traditions and Rituals

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • ‍Participants will learn the history of ceremonies.
  • Understand the common practices and key elements of ceremonies.

Course description

Participants will learn that a ceremony is a celebration for a visitor, community, business or organization, which marks an event with tradition and commonality creating a memory of a lifetime.

Training module:

Communication

Prof. Olivier Arifon

English & French

Learning goals

  • ‍Consider that communication is an interactive process
  • Recognize that emotional intelligence is useful for conflict management
  • Develop their negotiation skills

Course description

Participants will be presented with the key question: how can we communicate in a peaceful way when “the other” is facing us through screens and social media?

Training module:

Competitive Intelligence

Prof. Olivier Arifon

English & French

Learning goals

  • ‍Identify the art and the method of competitive intelligence
  • Develop a framework and a methodology for gathering information
  • Identify the links between Competitive Intelligence and lobbying for building arguments
  • Evaluate different types of sources

Course description

Participants will learn how to get useful information and take decisions. It’s a state of mind and a method devoted to enhance strategies.

Training module:

Diplomatic hospitality in international relations

Mr. Mark Verheul

English & Dutch

Learning goals

1.    A training about the lost art of diplomacy.

2.    The Vienna Convention on Diplomatic Relations: origins and meanings of diplomatic protocol.

3.    10things every diplomat needs; back then and now.

4.    How to make friends as a diplomat?

5.    Knowhow to entertain and host a successful diplomatic party.

Course description

The participants get an insight in the diplomatic world, its history and how to become a good and successful host as diplomat.

Training module:

Europe and the European Union, a Cultural Model

Prof. Olivier Arifon

English & French

Learning goals

  • The European Union as political organisation
  • EU and its system

Course description

The participants will learn about the European Union as a political organization. This lecture presents the system of the EU and contributes to a reflection on the future of it.

Training module:

Flags, Anthems and Logos

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • History of flags and the meaning of colours and different designs
  • The appropriate way to display country flags
  • Laws, customs and observances 
  • National anthems and logos
  • Flags and the order of precedence in International organisations

Course description

Participants will learn the appropriate way to display country flags, laws, customer and observances, how to show proper respect during national anthems and determine flag and logo precedence. In addition they will learn the order of precedence in International Organizations.

Training module:

Influence & Lobbying

Prof. Olivier Arifon

English & French

Learning goals

  • Compare the differences between soft power, public diplomacy and digital diplomacy in a digital context
  • Discover the public action process
  • Contribute to communicate within a public diplomacy operation

Course description

Participants will learn that influence is public and media-oriented, and lobbying is focused on law elaborating process and decision makers.

Training module:

Intercultural Communication

Prof. Olivier Arifon

English & French

Learning goals

  • ‍Compare the different aspects of cross cultural communication, interpersonal, social and business dimension
  • Identify their own behaviour and values
  • Discover some cultural models: the European or China and India

Course description

The participants will learn a comparative approach to Europe, China and India. This lecture is a reflexive view on the personal and collective dimension of culture and communication.

Training module:

Introduction to International Protocol

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • ‍The history of protocol
  • The difference between protocol and etiquette
  • The different meanings of protocol and its role in both the private and public sector
  • Cultural awareness

Course description

Participants will gain a valid insight into the history of protocol and the importance of showing respect for other cultures. Without specific knowledge of our own cultures and others communication becomes increasingly difficult. Organisations and businesses that do not address the differences of cultures beforehand can create more harm than good resulting in them not achieving the desired outcomes.

Training module:

Management of Hospitality, Stationery and Social Etiquette

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • ‍Management of Hospitality
  • Invitations & Guest lists
  • Presentation of guests
  • Reception and Dinner
  • Social etiquette

Course description

Participants will learn the correct way to handle the flow of guests and the Management of Hospitality and all aspects of stationery and effective seating arrangements. A dining etiquette luncheon can be a part of the training.

Training module:

Negotiation and conflict resolution

Mr. Mark Verheul

English & Dutch

Learning goals

1.    Understanding key negotiation concepts

2.    Managing inter personal dynamics

3.    Addressing negotiation complexities

4.    Interactive negotiation assignment and discussion

Course description

Participants will learn how to shape important deals, negotiate in uncertain environments, improve working relationships and resolve seemingly intractable disputes.

Training module:

Order of Precedence and the Applications of Protocol

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  1. What is an order of precedence? How is the order of precedence set within an international organisation?
  2. Applications of protocol
  3. An introduction to seating arrangements at a lunch, dinner or ceremony
  4. Greeting procedures, processions, receptions and cortèges

Course description

Participants will learn to define the order of precedence, its usage and importance as a protocol tool as well as how to determine precedence of individuals, Heads of State, Diplomatic Missions, Delegation Visitors, country flags and how to apply this to seating strategies.

Training module:

Planning and managing public relations campaigns, including its measuring and evaluation

Mr. Mark Verheul

English & Dutch

Learning goals

1.    What are PR campaigns and what are the best practices for putting together campaigns and strategies?

2.    What does the campaign /strategy process look like?

3.    How to go about putting together a campaign and evaluating it?

Course description

The participants will learn how to be succesful in the planning and managing of public relations campaigns

Training module:

Protocol as part of reputation management

Mr. Mark Verheul

English & Dutch

Learning goals

1.    Strategic advice on which invitations to accept: to go or not to go; that’s the question!

2.    Protocol with regards to negotiations or peace talks on neutral grounds; who plays host? Who’s breaking the ice? And how?

3.    Protocol with regards to responding to natural disasters, international crises, terrorist attacks and national mourning.

4.    The role of security and "(social)" en "media" related to protocol and public appearances.

Course description

The participants will get an insight in the world of reputation management and how to perform at natural disasters, international crises, terrorist attacks and national mourning and how to deal with the security and social media in relation to protocol and public appearances.

Training module:

Public Diplomacy & Media

Prof. Olivier Arifon

English & French

Learning goals

  • Compare the differences between soft power, public diplomacy and digital diplomacy in a digital context
  • Discover the public action process
  • Contribute to communicate within a public diplomacy operation

Course description

The participants will learn that soft power, influence and public diplomacy is used by nations to develop their perceptions by general public of other nations.

Training module:

Risk management related to events

Mr. Mark Verheul

English & Dutch

Learning goals

Risk management & unforeseen circumstances

‘Why do mistakes, disasters or ad hoc changes happen in event management?’

•      Inadequate information

•      Unclear/wrong goals and requirements

•      Failures of communication and management

•      Inadequate resources

•      Unproven technology

•      External events

 

Course description

Participants will learn how to make an event matter and how to prevent project management disasters?

Training module:

Social behaviour at work

Mr. Gilbert Monod de Froideville

Mr. Mark Verheul

English & Dutch

Learning goals

1.    Social rules amongst colleagues

2.    Social rules when receiving guests at the office

3.    Practices when attending a meeting

4.    Telephone etiquette

5.    Communication by mail or by letter?

6.    How o compose a letter or invitation?

7.    How to write an email? – Netiquette

8.    European dining etiquette, as well as dining practices around the world.

Course description

The participants will learn more about the standard rules in office in behaving and working, the stationary in office and the rules of "European dining etiquette".

Training module:

Strategic Networking

Mr. Mark Verheul

English & Dutch

Learning goals

1. How to organise the most successful networking event?

2. How to compose the most effective guest list and invitation?

3. Four stages in realising a high-level event:

-Initiation

-Planning & Preparation

-Execution

-Evaluation & Follow-up

4.  The focus of a protocol officer

5.  The role of the host

6.  A guest’s checklist in order to facilitate strategic networking

Course description

Participants will learn how to engage with internal and external stakeholders in order to reach the organisation’s goals and objectives. In that respect, the exact roles in event management are defined for the protocol officer, host and guest.

Training module:

The characteristics of a good protocol officer

Mr. Mark Verheul

English & Dutch

Learning goals

How to become a good protocol officer?

What are the characteristics of a protocol officer?

What is expected from a protocol officer?

How to work as a team with the communication and policy officers?

Course description

Participants will learn what defines a good protocol officer, which role he/she plays in relation to communication and policy officers, how to deal with their boss (who might not always be in love with protocol) and how can he/she make a difference and positive impact with public appearances?

Training module:

The role of diplomacy and protocol in nation branding

Mr. Mark Verheul

English & Dutch

Learning goals

1.    Soft power and public diplomacy.

2.    Examples of missions, visions and slogans of current heads of state.

3.    Political impact of clothing; what a head of state wears says much about their style of leadership.

4.    Stately progress: a motorcade can reveal much about a country, from its industrial history to its present-day political concerns. Learn how various nations have chosen to present and transport their leaders.

5.    Address to impress: the physical appearance of an embassy can influence perceptions of your nation. An embassy acts as a window display, showing off a nation’s values, products and hospitality. How does the perfect mission looks like?

6.    Homebusiness: some embassies also contain their ambassador’s residence. Learn how the blurring lines between personal and professional spaces can create a disarming and welcoming scene for serious business.

7.    How to celebrate your national icons and national days?

8.    How to commemorate and commiserate? Learn from some special moments from around the world that never fail to generate national sentiment and a sense of unity.

9.    What could nations do to improve their soft power? 10 things every cultural nation needs.

10.  Dressing the past: an easily identifiable national dress is one of the most effective tools for marketing your nation. Learn about some global examples of national dress.

11.  What could nations do to improve their soft power? 10 things every cultural nation needs.

12.  Dressing the past: an easily identifiable national dress is one of the most effective tools for marketing your nation. Learn about some global examples of national dress.

13.  Organising state, official or working visits to boost bi- or multilateral ties.

14.  The essence of authenticity; don't just copy-paste ceremonial or cultural programme elements from other nations.

15.  The essence of authenticity; don't just copy-paste ceremonial or cultural programme elements from other nations.

Course description

The participants will learn more about the role of diplomacy and protocol in nation branding.

Training module:

The role of the Media and Security related to Protocol Management

Mr. Mark Verheul

English & Dutch

Learning goals

  • Role of Social Media in Official Events
  • The importance of Media Coverage
  • Impact of Security on Protocol

Course description

Participants will learn what role (social) media plays in official events, the importance of media coverage or a press conference and the impact security might have nowadays in realising public events and ceremonies.

Training module:

Types of Visits and their components, Gift Exchange and Exchange of Decorations

Mr. Gilbert Monod de Froideville

English & Dutch

Learning goals

  • ‍Types of Visits
  • Organisation of Official visits and their components
  • Exchange of gifts
  • Exchange of honours

Course description

The participants will learn the differences of International Visits including state, official, working and private visits. They will learn to identify key elements to consider when selecting an appropriate gift and understand how culture affects the gift selection.