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June 27, 2018

Three-day training programme in International Protocol, Strategic Networking, Influence and Communication in The Hague, June 2018

Day one

09:00-09:15 

Registration & Coffee

09:15-09:30 

Opening remarks by Gilbert Monod de Froideville, Director of Protocol International.

09:30-10:30 

Introduction to protocol

  • ‍The history of protocol.
  • Difference between protocol and etiquette and ceremonies.
  • The different meanings of protocol and its role in the
  • private and public sector.
  • Cultural awareness.
10:30-10:45 

Break

10:45-12:30 

Order of Precedence and the Applications of Protocol

  • What is an order of precedence? How is the order of precedence
  • set at an international organisation or corporation?
  • Applications of protocol.
  • Seating arrangements: lunch/dinner or at ceremonies.
  • Greeting procedures, processions, receptions and cortèges.

Participants will learn to define in an interactive way the order of precedence, its usage and importance as a protocol tool, how to determine precedence of individuals, Heads of State, Diplomatic Missions, Delegation Visitors, country flags and how to apply seating strategies.

12:30-13:30 

Break

13:30-15:00 

Applications of protocol: flags, logos and gifts

Participants will learn the appropriate way to display country flags, laws, customs and observances, how to determine flag and logo precedence. Learn to identify key elements to consider when selecting an appropriate gift and understand how culture affects the gift selection.

15:00-15:15 

Break

15:15-17:00 

Advance Strategies

Participants will learn how to compose an advance team and to formulate a mission statement for an event or visit. They will learn the importance of a checklist and the preparation of an advance kit. A case study will give them insight in the aspects of an advance visit and how to set up a detailed programme.

Day two

09:00-09:15 

Welcome & Coffee

09:15-09:30 

Opening remarks by Mark Verheul, Chief of Protocol of the city of The Hague.

09:30-10:30 

Strategic Networking, part 1

The participants will learn how to engage with internal and external stakeholders in order to reach the organisation’s goals and objectives. In that respect, the exact roles in event management are defined for the protocol officer, host and guest.

10:30-10:45

Break

10:45-12:30 

Strategic Networking, part 2

12:30-13:30 

Lunch

13:30-15:00 

The role of the Media and Security related to Protocol Management

Participants will learn what role (social) media plays in official events, the importance of media coverage or a press conference and the impact security might have nowadays in realising public events and ceremonies.

15:00-15:15 

Break

15:15-17:00 

Management of Hospitality and Events

Participants will learn how to host an effective and memorable event – on any budget. How to make an event matter and how to prevent project management disasters?

Day three

09:00-09:15 

Welcome & Coffee

09:15-09:30 

Opening remarks by Professor Olivier Arifon, 

09:30-10:30 

Methods of influence

Participants will learn the content and differences of influence, lobbying and communication, and discover the typology of actors and their cultures in Brussels.

10:30-10:45 

Break

10:45-12:30 

Actions and tools of communication

Participants will learn the possible types of actions, of resources and strategies. The presentation of eleven channels and tools of communication with their strengths and weaknesses is an important aspect of the training.

12:30-13:30 

Lunch

13:30-15:00 

Providing information and maintaining coherence

Participants will learn the advantage to provide added value while discussing and influencing European Institutions and other political bodies.

15:00-15:15 

Break

15:15-17:00 

Which influence and communication actions?

Participants will think of forthcoming strategies on lobbying.

17:00   

Presentation of certificates.

Objectives of the course

Prepare participants for the development of their capabilities and skills and equip them with the necessary tools to deal effectively and efficiently with all aspects of International Protocol, Strategic Networking, Influence and Communication.

Desired outcomes

  1. Aspiration: Participants’ aspiration to attain the high standard of the protocol profession and public relations in a European context.
  2. Learning: Gaining of international protocol knowledge, skills, and systems and all aspects of a high-level public relations system.
  3. Development: Gaining of knowledge and plans for professional development that will lead to a more effective protocol and public relations/lobbying performance.
  4. Confidence: The development of new levels of confidence and professional pride that comes from the learning and sharing in order to showcase the highest level of international protocol and communication.

With the valuable experience and knowledge of our trainers, we can ensure that the participants will obtain all the knowledge and tools to present and communicate themselves in the utmost professional manner.

Registration

Please use the form on this page to register before  1 June, 2018

  • A minimum of eight participants is required.
  • Dress code: Business suit
  • Confirmation of the course will be communicated by email.
  • The admission fee needs to be paid after confirmation before 1 June 2018.

Admission fee

The admission fee will amount € 1,500.-, excl. VAT and will cover the following expenses:

  • Coffee, tea and lunch on each training day.
  • Signed copy of the book ”An Experts’ Guide to International Protocol”.
  • Accredited certificate.

Apply for this course

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