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April 1, 2019

Three-day training programme in International Protocol, Diplomacy and Strategic Relationship Management in Oranjestad, Aruba, 1-3 April 2019.


08.30-09.00 Registration & coffee

09.00-09.15 Opening remarks

Introduction of Gilbert Monod de Froideville, Director of Protocol International, and Mark Verheul, Master Trainer.

09.15-10.30 Introduction to protocol by Gilbert Monod

  • Introduction
  • Protocol versus etiquette
  • Etiquette and its history
  • Protocol and its history
  • The role of protocol in the private and public sector
  • Protocol and cultural differences

10.30-10.45 Break

10.45-12.15 Order of Precedence and the Applications of Protocol by Gilbert Monod

  • Introduction and history
  • What is an order of precedence? How is the order of precedence set at an international organisation or corporation?
  • Comparison of countries around the world
  • Applications of protocol
  • Seating arrangements: lunch/dinner or at ceremonies
  • Greeting procedures, processions, receptions and cortèges
  • Various facts, trivia, and guidelines

Participants will learn to define an order of precedence, its usage and importance as a protocol tool, how to determine precedence of individuals, Heads of State, Diplomatic Missions, representatives of the business sector, visitors, country flags and how to apply it to seating strategies.

12.15-13.30 Lunch

13.30-15.00 Strategic Networking (part 1) by Mark Verheul

  • How to stage the most effective relationship encounter?
  • Return-on-relationships
  • The management of hospitality and effective relationship meetings Set-up of a network meeting
  • Set-up of a network meeting
  • Compose a guest list
  • Invitations, forms of address and dress codes

Participants will learn how to engage with internal and external stakeholders in order to reach the organisation’s goals and objectives. In that respect, the exact roles in event management are defined for the protocol officer, host and guest.

15.00-15.15 Break

15.15-17.00 The role of the media and security related to protocol management by Mark Verheul

Participants will learn what role (social) media plays in official events, the importance of media coverage or a press conference and the impact security might have nowadays in realising public events and ceremonies.


09.00-10.15 Types of visits and their components, gift exchange and exchange of honours by Gilbert Monod

Participants will learn the differences in International Visits (state visits, official visits, working visits and private visits). Learn to identify key elements to consider when selecting an appropriate gift and understand how culture affects the gift selection. They will learn more about the reciprocity of the exchange of honours.

10.15-10.30 Break  

10.30-12.15 Strategic Networking (part 2) by Mark Verheul

- The management of hospitality and effective relationship meetings

- Briefing/training of the hosts

- Staging the encounter; the role of the protocol officer, the guest and the host

- Evaluation & follow-up

Participants will learn how to engage with internal and external stakeholders in order to reach the organisation’s goals and objectives. In that respect, the exact roles in event management are defined for the protocol officer, host and guest.

12.15-13.30 Lunch

13.30-14.30 Advance Strategies by Gilbert Monod

Participants will learn how to compose an advance team and to formulate a mission statement for an event or visit. They will learn the importance of a checklist and the preparation of an advance kit. A case study will give them insight in the aspects of an advance visit and how to set up a detailed programme.

14.30-15.15 Risk management related to events by Mark Verheul

- Risk management & unforeseen circumstances

- Why do mistakes, disasters or ad hoc changes happen in event management?’o Inadequate information

- Unclear/wrong goals and requirements

- Failures of communication and management

- Inadequate resources

- Unproven technology

- External events

Participants will learn how to make an event matter and how to prevent project management disasters?

15.15-15.30 Break  

15.30-17.00 Ceremonies, traditions and rituals by Gilbert Monod

• Meaning of a ceremony

• Organising a ceremony

• Components of a ceremony

• State ceremonies

• Laying of wreaths

• Presentation of credentials

• State funerals

• Inauguration /swearing-in and coronation

• Gun salutes

• Guard of honour

• Escorts of honour

• Suite of honour

Participants will learn the history of ceremonies. Understand the common practices and key elements of ceremonies.

They will learn that a ceremony is a celebration for a visitor, community, business or organisation, which marks an event with tradition and commonality creating a memory of a lifetime. They will learn how to organise a ceremony.


09.15-10.30 Planning and managing PR campaigns and strategies and its measuring and evaluating by Mark Verheul

• What are PR campaigns and what are the best practices for putting together campaigns and strategies?

• What does the campaign / strategy process look like?

. How to go about putting together a campaign and evaluating it?

10.30-10.45 Break

10.45-12.15 Intercultural Communication by Mark Verheul

• Discussing several theories about cultural differences: o When Cultures Collide: Leading across cultures (Lewis)

o Riding the Waves of Culture: Understanding Cultural Diversity in Business (Trompenaars & Hampden-Turner)

o Do’s and Taboos of Hosting International Visitors (Axtell)

• Interactive Exercise

12.15-13.30 Lunch

13.30-15.00 Flags, anthems and logos by Gilbert Monod

• Introduction

• Flag codes

• Rules for using flags

• Flag protocol and flag order

• Application of flag protocol

• Use of national anthems

• Use of logos

Participants will learn the appropriate way to display country flags, laws, customs and observances, how to show proper respect during national anthems and determine flag and logo precedence.

15.00-15.15 Break

15.15-16.00 Questions & Answers, closure of the training by Gilbert Monod and Mark Verheul

16.00-17.00 Presentation of certificates, followed by drinks


Registrations can be made until 25 January 2019 via our website (click on courses).

A minimum of eight participants is required.

Confirmation of the course will be communicated by email.

The admission fee will amount US$ 1,750.- and will cover the following expenses:

  • • Coffee, tea and luncheon on each training day.
  • • Signed copy of the book ”An Experts’ Guide to International Protocol”.
  • • Certificate of attendance.

The admission fee or a pre-payment needs to be paid after confirmation before 25 January 2019.

Apply for this course

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